Thematic relevance is the establishment of an overall theme for the website through targeted keywords. The pages on the website should be tied together with these keywords, so every page on the website is connected and relevant.
In most cases, this is done automatically as the website is being created. A website that sells books, for instance, will have keywords relating to books throughout the website that lead to the main overall theme of books.
Books, in this example, would be the main theme of the website, and keywords associated with that would be used throughout the website. For instance, there might be one page about non-fiction books, another about fiction books, and another about kids’ books.
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